Event Marketing Plan Generator
Fill in your event details and get a complete marketing plan with timeline, budget allocation, channel mix, and KPIs.
Event Details
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Frequently Asked Questions
What should an event marketing plan include?+
An event marketing plan should include your target audience, key messaging, a channel mix (email, social, paid ads, PR, partnerships), a promotion timeline, budget allocation by channel, and measurable KPIs like registrations and cost-per-acquisition. This generator builds all of these from your event details.
How far in advance should I start marketing an event?+
Begin promoting 6–12 weeks before the event for most mid-sized events, with an early-bird push first, a mid-campaign reminder, and a final urgency phase in the last two weeks. Larger events need a longer runway.
How should I split my event marketing budget?+
A common split is roughly 40% paid digital, 25% email and owned channels, 20% content and PR, and 15% partnerships or influencers — but weight it toward whichever channels reach your specific audience best. The generator suggests an allocation based on your inputs.
Is the Event Marketing Plan Generator free?+
Yes — it's free, requires no account or email, and instantly produces a complete marketing plan with timeline, budget, and KPIs. Built for Canadian event organizers by SponsorMatch.ca.