Corporations allocate sponsorship budgets via: (1) Marketing (ROI-driven), (2) CSR (impact-driven), (3) HR (culture-driven).
Budget Cycles
- August–October: Year-end planning
- December–January: Next-year initiatives
- June–July: Mid-year reviews
Pitch in Sept–Oct or Dec–Jan for best response.
What They Measure
- Brand impressions
- Lead quality
- Social reach
- Media coverage value
- Employee satisfaction