Title Sponsor: Co-brands event name. "The BMO Toronto Jazz Festival"
Presenting Sponsor: Top tier, name stays same. "Toronto Jazz Festival, presented by BMO"
Pricing
- Title: $25K–$250K+ (reflects brand ownership)
- Presenting: $15K–$100K+ (usually 30–40% less)
When to Use Each
Title: New events or renaming acceptable. Presenting: 5+ year established events.
FAQ
Can I have both?
No—they conflict. You can have Title + Category Sponsors instead.