ROI = (Revenue from Activities - Investment) / Investment × 100%. Typical 50–200% for well-activated sponsorships.
Key Metrics
- Attendance (total + decision-makers %)
- Booth dwell time & interactions
- Leads collected & quality
- Logo impressions & media value
- Social mentions & reach
- Post-event conversions
Post-Event Report (Send in 2 weeks)
- Event attendance & demographics
- Sponsor booth metrics
- Social results
- Media coverage value
- Photos of sponsor in action
- Attendee feedback
- Projected ROI