SponsorMatch.ca
Back to Tools
🎚️
Free Tool

Sponsorship Tier Pricing Calculator

Price your sponsorship tiers from real inputs — attendance, reach, and ticket value — using value-based benchmarks that sponsors accept.

Recommended tier pricing

Bronze

$250

Silver

$650

Gold

$1,000

Presenting

$3,500

How these were calculated

Estimated impressions: 1,875 (attendance × 4 touchpoints + email opens ~30% + social reach ~25%).

Equivalent media value at ~$25 CPM: $47. Gold targets ~50% of that value — the sponsor sees a deal, not a bill.

Bronze anchors at 2–3× ticket value; Silver at ~2.5× Bronze; Presenting at ~3.5× Gold (exclusivity premium).

Priced your tiers? Now sell them.

SponsorMatch.ca connects organizers with Canadian sponsors. Join the waitlist for early access.

Join the Waitlist

Frequently Asked Questions

How do I price a sponsorship tier?+

By value: estimate total reach (attendance × touchpoints + email + social), convert to equivalent media value at CPM rates, then set your top tier at roughly half that value. Anchor Bronze to ticket value — never to what you need to raise.

Should tier prices be public?+

Almost always yes. Published prices signal confidence and speed up the sales cycle. The exception: very large, negotiated sponsorships.

How many tiers should I offer?+

Three for most events (Bronze/Silver/Gold); four with a Presenting tier if you have a realistic top-tier prospect.

Is the pricing calculator free?+

Yes — completely free, no account required, instant calculations from your inputs. Built for Canadian event organizers by SponsorMatch.ca.