How do I find sponsors for my event in Canada?

List your event on SponsorMatch.ca, where Canadian sponsors browse events by type, region, audience, and budget. Instead of cold-emailing companies one at a time, sponsors looking for your exact audience find and contact you. Registration is free, and new organizers get 10 free tokens ($5 value) to make their first contact.

What kinds of events get sponsored?

Conferences, charity galas, community festivals, sports tournaments, hockey leagues, golf tournaments, awards ceremonies, workshops, and cultural events all attract sponsors. The strongest predictor of sponsorship success is a clearly defined audience that matches a sponsor's target customers — not event size.

How much does it cost to find sponsors on SponsorMatch.ca?

It's free to create an account and list your event. When you want to proactively contact a sponsor, opening a new conversation costs 8 tokens ($4 CAD). Every new account includes 10 free tokens, so your first contact is free. Sponsors always browse and contact organizers at no cost.

How far in advance should I start looking for sponsors?

Start 3–6 months before your event date. Corporate sponsors plan budgets in quarterly cycles, and presenting-tier sponsors usually need to be locked in 3+ months out so their branding can appear on all promotional materials.

For Event Organizers

Find Event Sponsors in Canada — Without Cold Outreach

Stop emailing companies one at a time. List your event once and let Canadian brands whose customers match your audience find you — free to join, no listing fees.

Join the Waitlist Read the 2026 Guide

How SponsorMatch.ca works

1. List your event

Publish your event free with its date, city, audience profile, and sponsorship goal. Takes about 10 minutes — no credit card, no listing fees.

2. Get matched with sponsors

Canadian sponsors filter events by type, region, audience, and budget. Your listing surfaces to brands whose customers are your attendees.

3. Connect directly

Sponsors contact organizers for free, so interested brands come to you. Prefer to reach out first? Your 10 welcome tokens cover your first contact.

4. Close with confidence

Negotiate tiers in on-platform messaging, then formalize with a sponsorship agreement. Both sides keep contact details private until you choose to share.

Every kind of event gets sponsored

Sponsors care about your audience, not your event's prestige. If you can describe who attends, there are brands that want to reach them.

🎤

Conferences & summits

🎗️

Charity galas & fundraisers

🎪

Community & cultural festivals

🏒

Hockey & sports tournaments

⛳

Golf tournaments

🏆

Awards ceremonies

📚

Workshops & training

🎶

Music & arts events

to list your event

free tokens on signup ($5 value)

7 days

auto-refund on unanswered contacts

Sponsors browse and contact organizers for free — that's why they come looking for you.

Why organizers struggle to find sponsors

Most organizers find sponsors through exhaustive cold outreach — researching companies, finding the right marketing manager, sending dozens of emails, and following up relentlessly. It works, but it's slow, and it puts the entire burden on you.

The alternative is to be findable. Canadian brands actively budget for event sponsorship — banks, credit unions, breweries, tech companies, dealerships, and professional services firms all allocate sponsorship dollars every year. SponsorMatch.ca puts your event in front of them while you focus on running a great event.

How to get sponsors for an event (2026 guide)Sponsorship proposal template How to price sponsorship packages Free proposal generator tool

Your next sponsor is already looking

Canadian sponsors browse SponsorMatch.ca for events that match their audience. Make sure they find yours.

Join the Waitlist