Event Ticket Price Calculator
Set ticket prices that actually cover your costs — enter your budget, expected attendance, and sponsorship to see break-even and margin scenarios.
Pricing scenarios
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Frequently Asked Questions
How do I price event tickets?+
Start from costs: (total costs − sponsorship − other revenue) ÷ expected attendance = break-even price. Add 10–20% margin for surprises, then structure into tiers (early bird, regular, VIP). Then sanity-check against the market: what do comparable events in your city charge?
What share of costs should sponsorship cover?+
A healthy budget targets 30–60% of costs covered by sponsorship. Every sponsorship dollar either lowers the ticket price needed or adds margin to improve the event.
Why does HST change the price?+
If you advertise a tax-included price, a portion of every ticket goes to the CRA — so you need a higher gross to reach the same net. The calculator accounts for this automatically.
Is the calculator free?+
Yes — completely free, no account or email required. Built for Canadian event organizers by SponsorMatch.ca.