Sponsorship Goal Calculator
Work backwards from your budget to a realistic sponsorship goal — and see the outreach volume required to hit it.
Sponsorship revenue needed
$10,000
A tier mix that hits it
Outreach needed
Prospects to contact: ~120
Roughly 1 in 8 well-targeted prospects signs — contact this many to hit your goal.
Goal set. Now find the sponsors.
SponsorMatch.ca connects organizers with Canadian sponsors. Join the waitlist for early access.
Frequently Asked Questions
What share of the budget should sponsorship cover?+
30–60% of total costs is a healthy, common target. Below 30% you're over-dependent on ticket sales; above 60% your event's health hangs on a few cheques.
How should I split the goal across tiers?+
A proven allocation: the Presenting sponsor carries ~40% of the goal, Gold ~30% (2 sponsors), Silver ~20% (4), and Bronze ~10% (8). Adjust for your market size.
How many prospects should I contact?+
Roughly 1 in 8 well-targeted prospects eventually signs. For 15 sponsors, contact ~120 companies — which is why a prospect tracker matters.
Is the calculator free?+
Yes — completely free, no account or email required. Built for Canadian event organizers by SponsorMatch.ca.