Sponsorship ROI Calculator
Show sponsors exactly what their investment returns — in media value, leads, and equivalent ad spend.
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Include the ROI calculation in your sponsorship proposal to close deals faster.
Build Your Proposal →Frequently Asked Questions
How do you calculate sponsorship ROI?+
Sponsorship ROI is calculated by estimating the total value a sponsor receives — impressions (valued at a CPM benchmark, around $12 CAD per 1,000 in Canada), lead value, and equivalent ad spend — then dividing that value by the sponsorship investment. This calculator does the math automatically from your event's reach and audience figures.
What is a good ROI for event sponsorship?+
A healthy event sponsorship typically returns 2x to 5x the sponsor's investment in measurable brand value. Anything above a 1:1 value-to-cost ratio is positive, but sponsors generally look for at least 3x to justify the spend against alternative advertising channels.
How do I show sponsors the value of sponsoring my event?+
Present a clear ROI breakdown: total impressions across signage, social, and email; the equivalent cost of buying that exposure as advertising; and any lead or sales value. Include this ROI calculation directly in your sponsorship proposal to make the business case concrete.
Is this ROI calculator free to use?+
Yes. The Sponsorship ROI Calculator is completely free, requires no account or email, and works instantly in your browser. It's built for Canadian event organizers by SponsorMatch.ca.